John Wildgoose is standing outside the florist's and fruiterer's
shop he ran in Smedley's Buildings on Smedley Street, probably
in the early years of the twentieth century.
He lived at Lilac Cottage, Upper Hackney.
He was born in Darley, a son of John and Sarah (nee Dunn)
and grew up in Two Dales,
marrying Sarah Elizabeth Collinson at St. Helen's Church, Darley
Dale, in 1880. He
opened the Smedley Street shop in 1899. In the 1901 census
he was described as a florist and nurseryman, with his eldest son
Arthur Frederick helping him as a nurseryman
although John Wildgoose and Son was not listed as a business until
after the First World War.
Arthur also assisted in the shop. Sarah died in 1905 and John did
not remarry until 1920. His second wife was Emma Wildgoose and
they also married at St. Helen's. John died on 12 August 1935,
aged 80, and Emma passed away on 8 February 1942, aged 67.
The floristry remained in Matlock for many years, although the
business moved from Smedley Street to Matlock Bridge. It was still
trading in the mid 1970s, but by 1983 had become Fleurs.
Below are two advertisements from Matlock Operatic Society Programmes
Also see Matlock: Letterheads
of Local Businesses (6), Surnames U - W