Crown Square, with its tram shelter and one of the tramcars, in the days of horse drawn vehicles. Only one shop sign is readable, that of Chadwin Thompson whose signboard for his blacksmith's juts out over the archway behind the shelter. The premises were later used by Hand's as a Booking Hall.

Although it is difficult to be precise, because the census enumerator seems to have crossed the road instead of walking down one side and then back along the other, the 1911 census provides us with the names of the shopkeepers^[1]. Fortunately most of the proprietors lived over their businesses and not one of the buildings was just a lock up shop. Between the Railway Hotel (roughly centre, above the horse and cart, where a white sign is on the wall) and the County Bridge there were two Clubs and two private houses as well as (from the right): William Pride's greengrocers - he described himself as a flower, fruit and game dealer; Mr. W. H. M. Mottershead's boot and shoe shop; John Charles Goodall's stationer's and fancy [goods] shop; Addy's confectioners, though Mr. William Addy worked as a coach builder in 1911; and Thomas Caton Kirkham's boot and shoe shop. Kirkham's was next to the bridge, so several of these businesses were either not in the photograph or were hidden behind the shelter.

The photograph would have been taken from outside Burgon's, a general grocery store.

References:

^[1] The 1911 census is available on FindMyPast.